Telecom giants Jio, Airtel, Vodafone, and BSNL may increase their tariff plans by 10 to 12 percent by December this year, following a significant hike in July 2024, which raises concerns about affordability for users already struggling with costs.
✔️ Jio & Airtel. Both companies are big players in the telecom industry. Because of some things like brand trust and Strong Financial Backing. Both companies have a large customer base that enables them to generate substantial profits and revenue.
✔️ Jio and Airtel both use the competitor-destroying strategy to capture the market from old players. First of all, Jio uses that strategy, and Airtel follows its strategy with a different plan and different techniques.
Some techniques are like a
- Pricing Strategy:
- Network Expansion:
- Customer Retention:
👉 Recent Trends
➢ Major price hike in July 2024 by Jio, Airtel, and Vodafone.
➢ BSNL maintained its prices, making it an outlier.
👉 Impact of Upcoming Hike
➢ Current base plan price of ₹299 could rise to approximately ₹330-₹340.
➢ This would significantly increase average revenue for these companies.
👉 Affordability Concerns
➢ Many users, particularly low-income individuals, may struggle with new costs.
➢ Comparison to 2021 shows base plan prices of only ₹149 and ₹179, highlighting a nearly 50% increase over five years.
👉 Call for Action
➢ There’s a pressing need for TRAI and the government to intervene, penalize, and seek explanations from these companies regarding such steep price increases.
Conclusion & Suggestion
✔ If we use a phone, then if we use a SIM card, we have to recharge it. No matter how much the Price will be increased, the government should do some checking to ensure that the price is not increasing so much.
✔ Before their price increases, get your recharge done, or at least recharge for one year, so that if the price increases, it does not make any difference. Both company was the leading company in India in the telecom market.
Disclaimer: The views expressed in this article are based on independent analysis and are not affiliated with or endorsed by any of the mentioned companies. Information is for educational purposes only.